Frems
Frems needed a revamped digital platform to reflect its identity and improve the user experience. The project combined design, development and optimisation to create a modern, high-performance site.
Type of work
UX Design
Year
2025
Customer
Frems
Overview
The restyling of the Frems platform was aimed at modernising the layout and optimising the digital functionality. In cooperation with PassWord Communication, the project integrated provided images and a revamped structure, ensuring visual consistency and a better user experience.
Objective
The main objective was to transform the platform into an effective digital tool, combining modern aesthetics and usability. The new layout had to improve navigation and facilitate the use of content, meeting the needs of an increasingly digital audience.
Process
The process began with the design of the layout on Figma, including the images provided to maintain a strong visual coherence with the brand identity. The transformation of the design into a WordPress site required the implementation of the functionality necessary for the platform to function optimally. In addition, SEO optimisation was carried out to ensure visibility and performance. Each phase was managed with attention to detail, maintaining a constant dialogue to ensure a result in line with expectations.
Result
The result is a modern and functional platform that fully meets the objectives set. The revamped design and technical optimisation offer users a smooth and intuitive experience, enhancing the content and improving the effectiveness of the site.
Tools used:
Figma, Wordpress, Adobe CC, SEO tools
Italian 
German 
English